How design – and not just of visuals – yields dramatic results. - TED: Jacek Utko on saving newspapers

via ted.com

Another example of how great design – applied to every aspect of a product, not just the visual aesthetic – can create a major improvement in quality, usability, and sales.

The end result: industry awards... and 29% to 100% increases in circulation.

All businesses in the U.S. – not just newspapers – should listen closely to this talk.

Posted via email from Yes, That Bob West